If You Care is a Public Service Announcements (PSA) package that raises awareness about specific autoimmune diseases (which are often misunderstood.) The disabilities accompanied by those autoimmune diseases may seem invisible by the people surrounding the patient. The main target audience for the PSAs are people directly interacting with the patients both at home and in the workplace. The goal is to create understanding and empathy between the patients and their loved ones, in order to cater for their daily needs both physically and emotionally. Essentially, PSAs are based on personal experiences.
Multiple Sclerosis (MS)
MS is an autoimmune disease that impacts the central nervous system.
Idiopathic Thrombocytopenic Purpura (ITP)
ITP is an autoimmune disease that effects the blood platelets.
Rheumatoid arthritis (RA)
RA is an inflammatory autoimmune disease that attacks the membrane lining of the joints.